Yoop Meesters is head of innovation at a big insurance company. He uses the newest technologies and insights to help preventatively to live better and healthier. They do so by using the program Vitality, which rewards you financially when you show good behavior. You’ll receive V coins if you, for example, exercise enough, eat healthy, don’t drink (to much) or drive safely. With this V coins you can buy healthy and sustainable products and services. The latest project that Yoop has taken on within this Vitality trend is the fight against loneliness.
Want to know more about Yoop’s fight against loneliness? Meet professional hugger Tommy.
Yoop Meesters is created together with actor Yannick Noomen.